CO-OP CAMPAIGNS

THE WHAT

Every year United works with a handful of tourism boards in destinations that align with priority routes. We were charged with creating campaigns for these partnerships. 

THE HOW

We created paid media campaigns both internally and externally with our AOR 72andSunny for tourism boards of cities across the globe, including Tenerife, Manila, Dubrovnik, Melbourne, London, the Azores, Faro, Malaga, Singapore, and more.

THE RESULTS

-51 Campaigns

-1.8M tickets booked

-1.4B gross ticket sales revenue

-1M+ Clicks to United.com

EXECUTION

Digital, Display, Social, OOH