SHARE THE JOY

THE PROBLEM

Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi Wip shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others.

THE IDEA

Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place. We created a launch video with a social experiment. We gave two children one treat, and we let them go from there to see if they’d #ShareTheJoy.

EXECUTION

Digital, Social