THANKSGIVING FLAVORS

THE PROBLEM

Thanksgiving, a boon for your usual suspects: turkey, potatoes, stuffing, etc, but for snack foods it usually signals a dip in sales through the end of the year. Our challenge was create brand relevance, during a time when the category usually struggles.

THE IDEA

Whether they're spiked with pumpkin spice or some other seasonal speciality, holiday-flavored foods are everywhere this time of year. Not to be outdone by the coffees and ice creams of the season, we embraced Thanksgiving with not just one, but eight limited-edition chips that are flavored like Thanksgiving dinner dishes.

EXECUTION

Digital, Social