PARTY PLANNING WITH ANGELA KINSEY
The Challenge
Find a way to connect the snack category with the holidays and put Keebler and Carr’s front and center in the cultural conversation.
The Idea
During the holidays one thing we all have in common is parties. Whether an office party or a family gathering, everyone at one point or another is tasked with feeding the masses. We created a series of videos that position Keebler and Carr’s crackers as your ace in the hole when you’re overwhelmed with holiday party planning madness. We also partnered with celebrity talent, Angela Kinsey, as she’s known for her role as Angela Martin, the head of Dunder Mifflin’s Party Planning Committee on The Office. She walks through her favorite tips for hosting when you’re short on time but still trying to throw a killer holiday get-together.
Execution: Digital, Social
Role: Post Production
RICE KRISPIES X AUTISM SPEAKS
The Challenge
In 2017, Rice Krispies Treats introduced new package design where parents could write notes to their children. In 2018, the brand worked with the National Federation of the Blind to create similar Love Notes in the form of Braille stickers, which came with re-recordable audio boxes so kids with blindness or low vision could hear their parents’ personalized audio messages. Both activations created tremendous lift in brand equity, and the challenge was to capitalize on and continue the success of the two prior Love Notes campaigns.
The Idea
Between 2008 and 2018 there was nearly an 100% increase in U.S. children (8 years of age) diagnosed with Autism Spectrum Disorder. Children with autism are six times more likely to experience significant school distress, so it only made sense to expand the execution to this demographic, as inclusivity was at the heart of ‘Love Notes’. We worked with Autism Speaks to develop sensory stickers. The stickers feature soft, smooth and bumpy textures – including fleece, faux fur, satin and velour – providing tactile experiences that may help children with autism self soothe. Now even more kids will be able to feel the love from home this fall with the new sensory Love Notes.
Execution: Digital, Social
Role: Editor, Photographer
EGGO X STRANGER THINGS
Sometimes there's absolutely no reason for a brand to get involved with a pop-culture juggernaut, but that can't be said of Stranger Things partnering with Eggo. We teased the release of Season 2 with this nine-course custom waffle menu. Each recipe corresponds to an episode, and that's more than enough sustenance to help you binge the nine-hour season when it premieres.
Role: Creative Direction, Photographer
CHEEZ-IT X HOUSE WINE
The Challenge
Lately, the CPG ‘real cheese’ category has become uncomfortably crowded. Cheez-It wanted to reassert its title as America's favorite 100% real cheese snack.
The Strategy
We analyzed 70 different microtrends to find the right way in with consumers, and we landed on ‘unexpected mashup’. Although wine and cheese isn’t necessarily unexpected, having them in one box sure is. Thus, the Cheez-It x House Wine collaboration was born.
Results
-320+ Earned Placements, 568M Impressions, 1.4M Engagements
-Site traffic up %29,000, which crashed the site
-Sold out in only minutes
Execution: Digital, Social
Role: Creative Direction, Photographer, Editor, Motion
KELLOGG’S TEAM HEADSHOTS
The Kellogg’s Team at Edelman all came together for a massive RFP, and we shot some larger than life headshots showcasing our favorite products to show the client how much they mean to us.
Role: Creative Director, Photographer, Retoucher
KELLOGG’S ROYAL BREAKFAST
Kellogg's is a royal warrant holder, the official cereal provider of the royal family. So we set our sights on the biggest event of the season, the royal wedding, and we hosted a royal wedding viewing party at Kellogg's NYC Café in Union Square, complete with a multi-course menu curated by former royal chef Darren McGrady, DIY fascinator making with Project Runway’s Kelly Dempsey, and a royally transformed space, the experiential event provided the ultimate interactive viewing experience.
Role: Photographer, Retoucher
PRINGLES THANKSGIVING FLAVORS
Whether they're spiked with pumpkin spice or some other seasonal speciality, holiday-flavored foods are everywhere this time of year. Not to be outdone by the coffees and ice creams of the season, Pringles embraces Thanksgiving with not just one, but eight limited-edition chips that are flavored like Thanksgiving dinner dishes.
Role: Shoot through Post Production
TOWN HOUSE BIKE BRIGADE
When hunger strikes and we're on-the-go We often find ourselves worrying about how to get our hands on something tasty and wholesome. That's why on-the-go working mom and foodie Tiffani Thiessen took a break from her routine to head to New York City. Enlisting the help of the Keebler Town House Bike Brigade, Tiffani delivered Town House Crackers + Hummus to hungry go-getters across the city.
Role: Post Production
CHEEZ-IT / MOVIE TRAILERS
We made a splash for the launch of Cheez-It Duoz and reimagined the pairings as an action film and a rom com.
Role: Creative Direction, Shoot through Post Production
SPECIAL K X GIRL UP
Special K and Girl Up partnered on International Day of the Girl to shine a light on the nutritional gaps 2 out of 3 girls face on a day to day basis.
Role: Shoot through Post Production
CHEEZ-IT / JULIE JOHNSTON
We created some short social content with Julie Johnston for Cheez-It around the 2016 Olymic Games.
Role: Creative Direction, Shoot through Post Production
RICE KRISPIES / #TREATS4TOYS
Rice Krispies partnered with The Salvation Army by donating $20 (to a maximum of $30,000) whenever someone uploads a photo of a toy-shaped treat using Rice Krispies cereal and #treats4toys. To grab a few headlines we partnered with Mister Krisp and created a Macy’s-esque holiday window display in Union Square NYC.
Role: Shoot through Post Production
