PARTY PLANNING

THE CHALLENGE

 Find a way to connect the snack category with the holidays and put Keebler and Carr’s front and center in the cultural conversation. 

THE IDEA

During the holidays one thing we all have in common is parties. Whether an office party or a family gathering, everyone at one point or another is tasked with feeding the masses. We created a series of videos that position Keebler and Carr’s crackers as your ace in the hole when you’re overwhelmed with holiday party planning madness. We also partnered with celebrity talent, Angela Kinsey, as she’s known for her role as Angela Martin, the head of Dunder Mifflin’s Party Planning Committee on The Office. She walks through her favorite tips for hosting when you’re short on time but still trying to throw a killer holiday get-together.

EXECUTION

Digital, Social