SMOOTHIE BLITZ

THE CHALLENGE

In the thick of the pandemic our team was on the search for low-risk ideas that would bring dairy to the front of the *fridge* and remind consumers how easily dairy can be incorporated into any dish, all while packing a nutritional punch.

THE IDEA

We created a tournament-style video competition with all-star NFL talent to see who could create the most iconic smoothie recipe.

EXECUTION

Digital, Social