CHEEZ-IT x HOUSE WINE

THE CHALLENGE

Lately, the CPG ‘real cheese’ category has become uncomfortably crowded. Cheez-It wanted to reassert its title as America's favorite 100% real cheese snack.

THE IDEA

We analyzed 70 different microtrends to find the right way in with consumers, and we landed on ‘unexpected mashup’. Although wine and cheese isn’t necessarily unexpected, having them in one box sure is. Thus, the Cheez-It x House Wine collaboration was born.

THE RESULTS

-320+ Earned Placements, 568M Impressions, 1.4M Engagements

-Site traffic up %29,000, which crashed the site

-Sold out in only minutes

EXECUTION

Digital, Social